Category Archives: Culture Keepers

Before Opportunity Arrives… Reputation Enters the Room First

In 2017, I was introduced to Travis Grillo of Grillo’s Pickles by the one and only Premium Pete. That introduction eventually led to creating promotional content for Grillo’s Pickles, a video that caught the attention of Cardi B, and coverage in Global Grind. Years later, I’ve realized that this story isn’t really about pickles. It’sContinueContinue reading “Before Opportunity Arrives… Reputation Enters the Room First”

Authenticity Is the Flex: What Rama Duwaji’s Knicks Parade Dress Teaches Us About Culture, Career, and Community 

At the Knicks championship parade, NYC First Lady Rama Duwaji skipped the famous labels for a custom dress by emerging designer Miss Claire Sullivan. What that choice teaches us about authenticity, culture, and lifting up the next generation of creators.

The World’s Game Comes Home: What the 2026 World Cup Means for All of Us

Mexico Air Max ’95 (2006) Today, the ball rolls. In Mexico City, inside the stadium most of us still know as the Azteca, Mexico and South Africa walk onto the pitch, and the largest World Cup in history begins. Forty-eight nations. Three host countries. One hundred and four matches stretched across thirty-nine days and sixteenContinueContinue reading “The World’s Game Comes Home: What the 2026 World Cup Means for All of Us”

June Is National Caribbean American Heritage Month — And It Starts With a Prayer

By Dee Wells | Protect Our Culture Welcome to United States Virgin Islands — America’s Paradise. Charlotte Amalie, St. Thomas, USVI. It’s June 1st. For those of us with roots in the Caribbean, that date carries two things at once — a celebration and a caution. It’s the first day of National Caribbean American HeritageContinueContinue reading “June Is National Caribbean American Heritage Month — And It Starts With a Prayer”

The Game Isn’t Just Being Played. It’s Being Sold to the Whole World.

A 22-year-old from France is about to walk into the NBA Finals as the face of the San Antonio Spurs. This lets us know everything about where the league is in 2026. Spurs vs. Knicks. Game 1, June 3, in San Antonio. On paper, it’s a rematch of 1999 — Tim Duncan’s first crown, theContinueContinue reading “The Game Isn’t Just Being Played. It’s Being Sold to the Whole World.”

A Quarter. Five Sticks. And a Jingle You Still Can’t Get Out of Your Head.

Let me take you back. It’s 1987. You’re a kid growing up in St. John, Virgin Islands — where the trade winds are warm, the music is always playing somewhere nearby, and even the smallest things carry a story worth telling. You’ve got a dollar in your pocket and you’re standing in the checkout line.ContinueContinue reading “A Quarter. Five Sticks. And a Jingle You Still Can’t Get Out of Your Head.”