In 2017, I was introduced to Travis Grillo of Grillo’s Pickles by the one and only Premium Pete. That introduction eventually led to creating promotional content for Grillo’s Pickles, a video that caught the attention of Cardi B, and coverage in Global Grind. Years later, I’ve realized that this story isn’t really about pickles. It’sContinueContinue reading “Before Opportunity Arrives… Reputation Enters the Room First”