writing – Protect Our Culture

Companies Design the Product. The Street Names It.

There’s a new Air Force 1 dropping this holiday season. Nike’s internal name for it is something like “College Grey/Pink Glaze.” Somewhere in a design studio, a team spent months getting the shaggy suede texture right, the pink outsole just muted enough, the little MetroCard-style hangtag perfectly dialed in, right down to swapping the MTA’sContinueContinue reading “Companies Design the Product. The Street Names It.”

14 Days. One Continent. And a Culture Worth Protecting.

Two weeks from now, the world kicks off. And if you know me, you already know I don’t see this as just a soccer tournament.

A Quarter. Five Sticks. And a Jingle You Still Can’t Get Out of Your Head.

Let me take you back. It’s 1987. You’re a kid growing up in St. John, Virgin Islands — where the trade winds are warm, the music is always playing somewhere nearby, and even the smallest things carry a story worth telling. You’ve got a dollar in your pocket and you’re standing in the checkout line.ContinueContinue reading “A Quarter. Five Sticks. And a Jingle You Still Can’t Get Out of Your Head.”