branding – Protect Our Culture

Companies Design the Product. The Street Names It.

There’s a new Air Force 1 dropping this holiday season. Nike’s internal name for it is something like “College Grey/Pink Glaze.” Somewhere in a design studio, a team spent months getting the shaggy suede texture right, the pink outsole just muted enough, the little MetroCard-style hangtag perfectly dialed in, right down to swapping the MTA’sContinueContinue reading “Companies Design the Product. The Street Names It.”